Social & Collaborative Computing
Cognitive, social, and behavioral science applied in the design of information technology systems enables efficient collaboration while supporting the natural social behaviors that must exist among groups of individuals and intelligent systems. Our Social and Collaborative Computing research leverages social computing concepts, such as virtual presence, shared annotation mechanisms, and trust/reputation protocols, to customize effective solutions . In addition, we have recently focused on Social Media Analytics - the ability to understand the how people are using social technologies such as blogs and web forums to publish their message for a world-wide consumption.